Reflecting on SteelCon 2024

By: Antonio Rosset

In August 2024, Leeco Trading hosted our second annual SteelCon conference in the vibrant city of São Paulo, Brazil. This hybrid event was a remarkable success, so I wanted to share a recap with you if you were unable to attend. The event brought together industry leaders, steel distributers and tube makers to explore the latest trends and developments in the ever-evolving steel market. With approximately 50 attendees, SteelCon fostered insightful discussions and networking opportunities.

The conference featured a lineup of four distinguished speakers who shared their expertise and industry insights. Chris Chen, an International Steel Trading Specialist, kicked off the event by speaking virtually about pricing and production trends in China and product quality. Jason Fredstrom, the Executive Vice President of Leeco Steel, provided a compelling keynote about the U.S. steel market in an election year environment. Gabriela Brumatti and Renato Rostas from Fastmarkets rounded out the speaker roster, offering a deep look into the benefits of green steel.

To ensure inclusivity, SteelCon was conducted in both English and Portuguese, with a state-of-the-art translation service that allowed attendees to engage fully in discussions. Guests were equipped with headphones that provided real-time translations, making it easy for everyone to participate and benefit from the insights shared. This thoughtful approach to accessibility was just one of the many ways SteelCon aimed to create a welcoming environment for all participants.

In-person attendees were treated to coffee and a breakfast buffet, which not only fueled their minds but also encouraged networking. Additionally, each guest received complementary gifts, adding a personal touch to their experience and reinforcing the sense of community within the steel industry.

As we reflect on the successes of SteelCon 2024, we are already looking ahead to our next conference in 2025. We invite potential sponsors to join us in creating another unforgettable experience that drives growth and innovation in the steel industry. Sponsoring SteelCon offers a unique opportunity to showcase your company to a targeted audience, connect with industry leaders and contribute to the future of international trading in Brazil.

If you are interested in becoming a sponsor for SteelCon 2025, contact Leeco Trading today. Together, let’s build a stronger, more connected steel community!

Stay tuned for more updates as we prepare for another exciting year ahead at SteelCon. We look forward to seeing you in 2025!